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Monday, May 2, 2011

From the Editors Desk

In the past few months something new and exciting has happened in my career. I’ve become an acquisitions editor for WhiteFire Publishing, the small press that recently contracted my medieval novel. If you don’t know what an acquisitions editor does, in layman’s terms, I help pick the books we publish.

On one hand, I was surprised to realize that after spending so many years figuring out how to write books, I actually knew exactly what I was looking for. How to spot the duds, the not-ready-yets, the don’t-fit-our-lines, and even the true gems. I realized I can detect plot holes, pacing issues, point of view problems, and even restructuring needs. On the other hand, I’ve learned so much about life on the editor’s side of the desk in just a few short weeks. Walk a mile in someone else’s shoes and all that.

I’m not quite sure I’ve gone a whole mile yet ;) But I’ve certainly discovered enough to fill a blog post. So I’m going to tell you what it’s like to be an editor. What they’re looking for. What makes them happy. What makes them sad. What makes them gag. And I think most of this information applies to agents as well.

1)      Editors are cheering for you. They want to find good books. Every time they open a file their fingers are crossed, and they hope against hope that this will be “the one.” Even if the query letter is not perfect, they think maybe you just didn’t spend enough time on it. They peruse your proposal hoping to find something to get excited about. And even if it’s not perfect, if there’s some potential in the proposal, they peek at the writing sample dreaming that it will wow them. Unfortunately, it rarely does. So after the mediocre query, the so so proposal, and the lackluster first page or two, they give up, hoping the next one will be better.

2)      Editors are looking for something special. As you may have noticed in point number one, editors are looking for some aspect of your book that will wow them. A great voice. An exciting premise. A cool plot twist. An unusual character. An amazing bio. Something—anything—that will stand out from the crowd. You probably have five minutes to catch an editors initial interest. If you do catch it, you might have 20-30 minutes to convince them they should read the full manuscript. If they request the entire book, they are definitely on your side hoping it will work. At this point you’ve proved your book is at the least a diamond in the rough. If it seems easy enough to polish, they will likely recommend it for publication.

3)      Editors are looking for something that will fit. While editors want something special and unique to stand out about your book and catch their interest, they also want something that will connect to their company’s goals and their existing titles. For example, WhiteFire’s current books are historical, romantic, spiritual, artistic, adventurous, edgy, and exotic. So we’re looking to branch out with books that overlap our existing line in certain areas and that will appeal to our customers in some way.

4)      Editors are looking for people to say yes to. Often editors say no to good books because they can only say yes a limited number of times. They might like your book, but like another book even more. Or they might need a different book to fill a certain slot in their line. I know that next year WhiteFire will be looking to expand in certain directions. So we will be especially looking out for those books. The following year our needs might change.

5)      Editors are looking for books they like. Editors are people. Readers. Booklovers, not so different from you. If they don’t like a book, they’re not going to get excited about it. They’re not going to want to work with it for a year or more. They’re not going to try to convince a committee to purchase it. So in addition to learning about the company, learn what the specific editors enjoy and chose.

6)      Editors will not dig out the gem in your book. Sometimes an editor will look at a proposal and say, “Hmm, there might be something here.” But if your writing doesn’t quickly and clearly demonstrate that you know your business and have the skill to properly execute your idea, then forget it. While an editor might be willing to chisel off a few rough edges, polish up your gem, and put it in a pretty setting, they are not in the business of starting with a lump of coal and trying to find diamonds. You have to prove to them that you’ve done the work and the gem does indeed exist.

7)      Editors get annoyed. When people waste an editors (and especially agents for this one) time with proposals that aren’t professional, books that don’t fit their guidelines, amateur writing, sloppy manuscripts, etc…guess what—editors get annoyed. Don’t annoy them.

8)      Editors are nice to people they know and like. Now please don’t take this the wrong way. I’m not talking about nepotism here. No editor is going to publish your book just because they know you and like you. But the simple fact of life is that people go out of their way for people they like. So an editor will give more time to a proposal from a writer that they like. They’ll search a little harder for that gem. If they think it might be there somewhere, they’re more likely to offer advice and ask for a revised version. Or to ask you to write something different that will fit their current needs.

I think there’s a common thread to all these points. Editors are real live people. So go to conferences. Meet them. Find out what they’re looking for, what their interests are. Do they have any pets? Treat them with respect, but get to know them as real people. If you don’t connect, that’s okay, find one you do connect with. The acquisitions process isn’t as cryptic as you might think.

Editors buy quality books they enjoy and can sell from people they want to work with.

Pretty simple.

Do you have any questions about the editing or acquisitions process? Have you had any positive or negative experiences we might learn from? If you had the opportunity to be an acquisitions editor, what would you look for in a book?

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